Thursday, 21 June 2012

A rare gem

Every now and again whilst browsing around online for my job, I come across some strange choices of words or malaprops due to poor spelling, grammar, punctuation or just the sheer speed at which things are often thrown together in the online world.

But rarely have I ever found a phrase as nauseatingly offensive as this one, used by a certain company that will remain nameless, for their Twitter description:

"Feverishly nurturing juxtapositions from seeds into eggs with the lightest of carbon footprints"

I don't know if it's the use of the words feverishly, seeds and eggs in the same sentence (inappropriate), the fact that they've related carbon footprints to art (which is what the company actually does - would you have guessed it from that description? I thought not) or just the fact that it plain doesn't make any kind of sense, but it made me stop dead in my tracks, turn up my nose, and wish the written word had never been invented and that we all still communicated in yelps and yowls.


I feel the need to read something beautiful as an antidote. Any suggestions?

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